Building a healthy relationship with the customer or clients of your company will benefit you in short terms and long terms. Some companies achieve manage to achieve this quite easily while other companies show huge swings and eventually have the shut down businesses. What makes all of them different?
While many lead you to the success, this box should be ticked to make sure your client will come back you again and again and send future businesses to your way through referrals.
Building a strong relationship with the clients retires empathy and understanding. Here are 5 tips to build and maintain a strong relationship with the clients.
Communication is the Key:
Does your client reach out to you when he needs to? Does he know to? Strong and healthy relationships with the clients require active communication with the clients. This means your clients should always be comfortable to communicate with you. They clients need to see you as a friendly and easily approachable when needed. You should always present yourself and your business as client focused so that they do not have to worry about talking to you regarding their queries.
Ask for Feedback:
This might seem as a simple way but trust me, this really works. Asking for feedback to the clients will always make your business/company as something that really cares for the customers and really values what they think. This is what they need don’t they? Not only you show interest in their opinions but can also learn valuable information and points you are missing out in your business and you can now improve them.
If your client doesn’t really know all about your areas of expertise or the services you provide, ultimately he will remain disconnected from the development of the project. This is your opportunity to share information about your business and tell him what all your business has to offer, that will build trust and confidence. Explain your clients what you do and how you concluded to a decision will result in making him feel knowledge about your company and in the part of the group.
Be a Good Listener:
Do you want your clients to feel disrespected or frustrated about not getting any chance to speak? No, one would ever want that. They will start to think you are not able to communicate or that you don’t really care about their concerns. If they ever feel like their story is not being heard or paid any attention, it is very unlikely that they would return to you after that. Don’t start jumping to conclusions before listening to them and avoid any kind of unfortunate endings and let the speak what they want.
One of the best ways to build a strong relationship with your clients is to deliver better products than what they asked for. Don’t misinterpret as compromising in quality of the product. You need to deliver the same high-quality goods or services that stun them. If you get reactions like ‘wow, I didn’t expect that’ from your clients then you’re heading to the right direction. Effective leaders like G Scott Paterson and others know the methodologies for treating their team members in the right way. Scott Paterson a Toronto-based media venture capitalist has started his career in the investment industry and considered to be one of the leading technology investment bankers in Canada.