WhatsApp Business Application is finally launched in India and this is an exciting phase for us as marketer because now the lead generation process is much Costly. Infact, a lots of Cost effective solution will be now planned for small businesses who cannot invests for landing pages.
What is WhatsApp for Business?
It’s a new version of whatsapp. That is not much more different and this is separate app. So when you download whatsapp, you have to download whatsApp business. In case you want particular features:
· New version of whatsApp (for business purpose)
· Allows you to directly drive enquiries from Facebook Ads to WhatsApp.
· Allows you to create auto reply, especially when you have a lot of messages to handle.
· Can become part of your marketing Automation Journey.
To activate WhatsApp for business download the App first, you need to have a separate number or convert your personal account into business account.
The best part of converting your personal account into whatsapp for business, you already have contact updates, chat with you. So you do not have to save the number or any kind of change. Because it is easy for communicating.
Once you download you need to register your company name for once and this cannot be changed.
Features of WhatsApp Business Application
· Whatsapp for business is same as normal wharsapp.
· You have status(stories), Groups. Normal, regular messages, broadcasts.
Only difference is that you would see in setting section is Business setting. which will never show in normal whatsapp. So what about features:
Profile setting in WhatsApp Business Application
In profile setting, you can add your business address, add the location, you can define your business category and business description and you can have an email address as well as your website url.
What is Away Messages?
.· For the first timers or people who messages you after 14 days of contacting you gets this.
There are lot of things which people asked. Fix keyword and relevant reply type. You can define a keyword and draft a message. So whatever message I drafted with particular keyword for inquiry. As a marketer you have to asked question have a keyword associator or number associator.